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Feb 23
2010

Target market and Blue Oceans

Posted by Desmond Sherlock

Desmond Sherlock
So now we (my brother & I) are at this stage in our entrepreneurial lives our target market seems to be Angel investors & VC's. "Don't say this" & "you got to have that",. His last article http://bit.ly/4ndox0 was not about creating a stand out product in the eyes of investors but more about "how to sell your red ocean product to the masses" (of angels). So the marketing has shifted from consumers to angels to a huge degree. But still the power of having a "blue ocean" product can never be understated.
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