Cyndi Broad

Cyndi Broad
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  • Member Since
    September 8th, 2011
  • Nationality
    United States of America
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Cyndi Broad 4041 Pinehurst Drive Howell, MI 48843 Objective: A successful Executive with proven experience in sales, operations and consulting looking for a dynamic company to move their sales and operations to new levels within the industry. Executive Summary: • Strategic planner skilled at both short and long range goal setting. Proven ability to focus on what is really important. • Highly motivated executive with a strong track record of successful sales and operations. • Effective communicator with excellent relationship-building skills. Experience: ESAB Welding and Cutting Products Florence, SC Regional Sales Manager August 2008 to Present • Responsible for sales of welding and cutting products to distributors and end users in Eastern Michigan • Grew Territory by 150% in consumables and 185% in equipment in 2010. • Consistently ranked in the top 10% of National Sales Managers for growth. • Increased sales of largest area distributor by over 200%. CynTrade, LLC Romulus, Michigan President June 2005 to Present • Founded and executed a marketing solutions company for the commercial and industrial construction market. • Responsible for identifying and creating new client base. • Built long term relationships with client’s customers to assist clients in closing on projects to fulfill their revenue goals. CBN Steel Construction Romulus, Michigan President/CEO March 2001 to April 2005 • Founded and managed operations of national construction firm grossing over $24 million dollars of sales annually. • Planed business objectives, developed organizational policies, and coordinated operations between departments to establish responsibilities and procedures for attaining objectives. • Conducted national sales campaign focused on strategic markets in the automotive, commercial and heavy industrial sectors. Lead all aspects of sales, proposal preparation, negotiation and closure. • Targeted key suppliers and negotiated multimillion-dollar contracts to successfully give organization a competitive edge in their market. • Led organization in all aspects of safety to become winner of the Thomas J. Reynolds Award for Excellence in Construction Safety and Health for four consecutive years. • Directed formulation of financial programs to provide funding for new and continuing operations to maximize returns on investments and to increase productivity. • Evaluated performance of executives for compliance with established policies, objectives of firm and contributions in attaining objectives. Broad, Vogt and Conant Detroit, Michigan President March 1998 to February 2001 • Established policies in accordance with board directives and corporation charter. • Executed day to day management of $40 million dollar international steel construction company. • Worked with key executives to restructure operations to improve EBIDTA by over $5 million dollars in one year. • Planned industrial, labor and public relations policies designed to improve company's image with customers, employees, stockholders and public. • Evaluated performance of executives for compliance with established policies, objectives of firm and contributions in attaining objectives. MBM Fabricators and Erectors Romulus, Michigan Sales and Marketing Manager January 1991 to December 1995 • Responsible for identifying and creating new business opportunities. • Played a significant role in establishing Sales proposal criteria and guidelines. • Participated in trade show activities, interfaced directly with customers, and discovered customer issues and requirements. Broad, Vogt and Conant River Rouge, Michigan Sales Manager January 1988 to January 1991 Manufacturers Bank Detroit, Michigan Branch Management June 1986 to January 1988 Education: Eastern Michigan University Ypsilanti, Michigan Bachelor of Business Administration 1986 Awards: • Received 2003 Ernst and Young Entrepreneur of the Year award for Real Estate/Construction in Southeastern Michigan. • Named Top 100 Emerging Business Leaders by the Detroit Regional Chamber. • Ranked 85th Top Woman Owned Business in the US by Diversity Business. com. Affiliations: • National Erectors Association, Board Member. • Great Lakes Fabricators and Erectors, Executive Board Member. • Eastern Michigan University College of Technologies, Executive Board Member. • Young Presidents Organization. • Graduate of Leadership Detroit. References: Available upon request

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